GNLD's Whole Food, Whole Family Philosophy

GNLD's unique product philosophy quickly separates them from others in the wellness industry. It seems every nutritional company on the market claims to be the best. While these companies can print anything they want on the label, the actual proof is in the details. For 45 years, GNLD has believed in following nature's blueprint. Let's take a closer look at what this GNLD product philosophy means.

Natural vs. Synthetic

Several years ago, synthetic vitamins were thought to be superior to natural ones. Scientists thought that purity and potency could be better controlled and that synthetic supplements would be more effective. However, in recent years, modern research has proven that our bodies can only utilize a synthetic nutrient 25% - 50% as effective as the natural one; and synthetic amino acids have zero bio-availability. A greater concern is that synthetics have been shown to actually be toxic at high levels of intake.

When is Natural Really Natural?

Today, many companies claim "Natural" on their product lables. However, many of these so-called "natural vitamins" have synthetics added to increase potency, or to standardize the amount in a capsule or batch.

Also, many of these "natural" products, rather than using more expensive human food sources such as fruits, vegetables, fish and whole grains, instead derive their nutrient sources from other "natural" substances that are not digested, assimilated and absorbed effectively by the human body. Some of these inferior sources include things like pine tree bark, algae, coral, fruit seeds, etc., many of which are waste products of other industries. Companies purchase these throw-away products very cheap, then extract the "nutrients" and sell them as a supplement for a large profit. Think about this, would you want to eat a bowl of pine bark, grape seeds, algae (pond scum) or a platter of colorful coral? Obviously not! Just because a company puts these things in a pill or powder, does not mean we should put it in our body? There is good reason why we never see bowls of pine bark, grape seeds, algae, or coral at our food & salad bars.

GNLD is Whole Food.

GNLD is truly unique. For 45 years, GNLD has lead the industry by using the most natural, most organic, whole food sources of nutrients in each of their nutritional supplements. GNLD's mission is to produce products of the highest quality, rather than compromising quality to achieve a lower price and a higher profit margin. It's these ethics which causes GNLD to use whole food sources that our bodies were designed to consume, digest, absorb and utilize effectively; sources such as fruits, vegetables, fish and whole grains -- nutrient sources that actually produce results!

GNLD is Whole Family

For GNLD, using the most natural, most pure, most organic, food for our supplements is not enough. GNLD understands that in nature, nutrients such as amino acids, vitamins and trace minerals all are found in families. When we eat a whole food, we are getting all the different nutrients from that food, both known and unknown, in their proper balance and ratios. Consuming other supplements which contain high potency isolated nutrients (only one member of a family of nutrients) can actually damage our health. GNLD's ethics, integrity and "what's right philosophy" causes them to include the complete family of nutrients in their supplements, which distinctly separates their products from others on the market.

Examples of GNLD's Whole Family Philosophy

• In 1962, GNLD came out with the first protein supplement on the market. Even then it contained the complete family of protein needed by the body, all 22 amino acids.

• In 1972 they were the first to provide consumers with a whole food vitamin E supplement which contained all 8 parts of the Vitamin E family (still today, most vitamin E's only contain 1-4 parts).

• In 1992, when other companies were marketing only isolated beta carotene, GNLD's scientists developed the first full spectrum, antioxidant product of its kind - an all-natural, complete family, Carotenoid Complex™ which included not only beta carotene, but also lycopene and all the other carotenoids found in the human food chain.

GNLD has the most respected track record, 45 years of producing the most natural and organic supplements on the market. They truly are the best of the best when it comes to Whole Food, Whole Family supplementation.

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